Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
We contemplate display advertising to be a pure extension of a lot of our present clients’ efforts in paid search and different on-line media. A rising but not at all times worthwhile channel through the years, display advertising provides growing levels of management.
At one time, the principle good thing about display advertising was considered to be reach. In the present day, many infrastructures proceed to contend that it’s best suited to branding. That may be an actual benefit for an organization trying to acquire intellectual property, however this doesn’t exempt the ad technique from accountability.
What does this all mean? Varied types of display advertising — particularly behavioral targeting (like remarketing and interest categories) — act as nice complements to go looking for in advertising and social media visibility.
Sometimes, our companies for planning and optimizing display campaigns for efficiency goals are priced in a way much like paid search (based mostly on total spend). Ask us for extra details and we’ll be pleased to discover your goals in further detail.
Typical display advertising channels embody:
- The Google Display Community
- Varied networks and exchanges
- Particular publishers and area of interest alternatives
Advertising and marketing at the speed of thought.
From the largest life-changing occasions to our smallest impulses, what we’re centered on one second can change dramatically within the next. That’s why the millisecond between a click and a web page load is a singular opportunity for entrepreneurs to connect with a person at that second, not their profile, demographics, or section. Speed of thought targeting optimizes advertising spend throughout channels like display, video, cellular, and social to provide optimum business outcomes: growing gross sales, driving brand fairness, and personalizing each buyer’s second.
Don’t see the big picture?
When most people think of online ads, their minds are drawn to the ads running down the right hand side of your search results page. But what about those colorful banners and product ads that seem to pop up in the middle of an article on your favorite blog or news source? Those eye-catching images with the alluring copy are also Display Advertising.
Images can be a powerful tool for advertisers. Combined with a proper call to action, a direct path to conversion, and specific targeting, Display Advertising can quickly become your most profitable advertising initiative.
What you probably don’t know…
Display Advertising is more than pretty pictures, catchy one liners, and yes, pop-up ads. We also manage our Display Advertising campaigns with just as many tightly managed metrics as their PPC counterparts. It’s important to recognize that Display Advertising is an influential, highly measurable, and often underutilized, direct response medium.
While Display Advertising has inherent brand building benefits, our primary success metrics lay within client conversions –sales, leads, registrations, downloads, etc.
We at BGRated take this concept to a next level by bringing these ads up to the same level as TV and FILM by capturing your demographic with eye catching displays using real actors, actresses, models and special skilled talent. We have a roster trained to make the results believable and marketable.
What’s Display Advertising all about?
Having implemented wide-reaching campaigns across many verticals, we understand the complicated and fragmented display marketplace. We have cultivated deep-rooted relationships with top-tier publishers and networks, which reflect our negotiating power in representing multiple advertisers.
Our in-house design and editing team specializes in multi-media, direct-response advertisements. Using in-house ad serving technology to serve the most effective messaging and creative for your audience, our Account Managers analyze daily data, making adjustments in real-time to maximize conversion opportunity and profitability. We as well have unique content by supplying our clients with talent to make display ads on the same level as TV commercials.
If you’re ready to work with the talent at BGRated, contact us for your FREE assessment today.
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